If you are a new blogger or have been blogging for a while but don’t have a large following yet, you most likely are familiar with how challenging it is to get people to notice and visit your blog. Starting a blog and creating content for it is easy. However, if no one reads your blog posts or no one is aware that your blog exists, it can be demoralizing. When this happens, you might start questioning your decision to start blogging, your writing skills, and whether blogging is even worth it. Sometimes you might even feel tempted to quit altogether-and many bloggers do quit in the early stages of blogging when they do not get the website traffic and engagement they desired.
However, growing your blog’s traffic doesn’t have to be that difficult. Even the most popular blogs were where yours is today at some point and somehow managed to grow their blog audience to what they have now, and so can you. If you have been struggling with making people notice your blog or getting more organic traffic, this post has got you covered. I will be sharing some tips on how you can make your blog seen when you are a new blogger or if you don’t have a large following. Since my blog is not a big one also, these are some of the tips I have been using to help increase my blog’s traffic.
Disclaimer: If you haven’t noticed yet, this is not Olivia. This is a guest post by Sheri K from Aisles of Life blog and I’m so excited to be doing this 2-part series with Olivia. Make sure to check out part 2 of this series by Olivia here.
How to Make Your Blog Seen When You Are a New Blogger
1. Create Content
Content is king! If you want people to visit your site, you will obviously need to have content they can read when they get there. It is usually disappointing when a person interacts with my blog, only for me to try checking out their blog and find that they only have the WordPress template posts or only reblog other people’s content but have none of their own. If you are serious about blogging and want people to visit your blog and stay on it or return, you have to create content that is relevant, engaging, relatable, and interesting to read.
As a new blogger, do not stress yourself too much trying to write what you think people will like, but instead, write about things you are passionate about and what truly interests you. Most readers can tell when you are not being an authentic blogger or if you don’t know what you are writing about; thus, it is best to write posts that are well researched and about subjects you are actually interested in. This is how you get people to notice your blog, find your audience, and build a community of people interested in the same things you are.
2. Be Consistent
Now that you have started your blog and created content, you need to keep your readers interested and reach even more people. You can’t just publish one post and go MIA only to return a few months or weeks later and expect your readers will still be waiting for you. Readers easily forget or unsubscribe from a blog if it doesn’t publish any new posts.
Since you already don’t have a large following, you cannot risk losing the ones you do have, thus, it would be best for you to blog regularly. Consistency makes your blog be seen and reach more people. However, being consistent doesn’t mean that you have to publish posts every day or every hour of the day; you just have to come up with a schedule and stick to it.
Depending on how available you are to write, you could publish once a month, weekly, or several times a week.
If you want to make blogging your career or just want to gain more followers and readers, I recommend you try publishing more often, for instance, at least two posts a week, so more people can know about your blog and how dedicated you are to it. The more posts you publish, the more exposure your blog gets.
3. Engage With Other Bloggers
Writing is a solitary job, but it doesn’t have to be lonely. Many bloggers make the mistake of publishing their posts and expect that readers will magically find them. As a new blogger, or when you don’t have a big following, it is not easy to get many organic site visitors; hence you have to actually put in the work to get people to visit your blog.
Supporting and engaging with other bloggers’ content is one such way to make your blog be seen when you are a new blogger. You can do this through interacting with their posts by liking, commenting, sharing the ones you like, or linking to their blogs. You also get the opportunity to form friendships and network with bloggers from all over the world through these interactions. Additionally, engaging with other bloggers makes it easier to get guest posting opportunities on their sites, thus increasing your audience.
The law of reciprocity applies when trying to grow your blog’s following. To get more followers as a new blogger, you also need to follow other bloggers. Often when you follow a blog whose content is in a similar niche as yours or interact with their posts, the owner of that blog will check yours out, and if they like your content, they might return the follow or interact with your content gaining you a new reader.
4. Optimizing Your Content For Search Engines
You can’t rely only on the WordPress Reader for all your blog’s traffic. When trying to make your blog posts seen, you have to look for alternative ways to get organic traffic. This is where optimizing your content and website for search engines comes in. You can use the Search Engine Optimization (SEO) strategies below to boost the rank of your site on search engine result pages;
- Do keyword research and use your chosen keywords naturally throughout the text. You can find long-tail keywords to use for your posts on these sites; Wordstream and Websiteseochecker
- Build links for your posts; including both internal and external links to authoritative websites.
- Write long-form high-quality content.
- Optimize the images you use in your posts by adding Alt attributes to them.
- Use catchy titles and featured images.
- Structure your content using headings, paragraphs, and lists.
- Use a responsive website design that works well on all devices to improve user experience.
- Increase the speed of your site.
5. Promote Your Blog On Social Media
Social media platforms are essential for bloggers as a traffic source. When trying to make your blog reach more people, combine all the other ways discussed here with promoting your blog on social media platforms. Twitter and Pinterest have proven to produce the best results in bringing more traffic to your blog. Take advantage of social media and share your posts, join blogger groups and interact with other members of the blogging community to promote your blog and increase its reach, thus increase your web traffic.
However, you have to be careful when using social media for your blog because you could fall into the comparison trap which can demoralize you and derail your progress. When you find yourself starting to compare your blog with others, remind yourself that every blog is unique and different and grows at its own pace.
6. Use WordPress Tags And Categories
WordPress helps you reach more readers with your blog by enabling you to assign tags and categories to your posts so they are grouped with other similar ones. Many readers use these tags to discover new blogs that have similar niches to theirs. If you want to make your blog seen when you are a new blogger, always include tags in your posts. Remember to only add a maximum of 15 tags to a single post because including more than that will result in your blog post not appearing on the tags.
Making your blog seen when you are a new blogger or if you don’t have a large following can seem like an impossible task, but it is possible. It will require you to invest time into creating quality content for your blog, promoting it, and making your site user and search engine-friendly. It will not be easy to get people to visit your blog but don’t quit. It might take some time to get to your desired blog traffic, but your efforts will pay off eventually.
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